5 Questions to Ask Before You Launch Your Info Product - Personal Branding Blog - Stand Out In Your Career

5 Questions to Ask Before You Launch Your Info Product - Personal Branding Blog - Stand Out In Your Career Although theres still value  in education via hard copy, tons of digital nomads are on the hunt  for quick answers. Theres an opportunity to capitalize on this trend, by using the sale of information products. The following questions will help you triple check your product creation, and  profit from  this opportunity. Does this product accurately represent my brand? You dont ever want to release a product that doesnt support your overall brand message. For example, lets say you own a social media marketing firm. Should you bother releasing info products about data analysis? Probably not. Stick with what you know. Dont try to be a one stop info shop. It will dilute your brand message and confuse your digital footprint. Does this product meet consumer expectations? Are you marketing your info product as a kit, but then when its actually downloaded, its just a series of 3 videos? Dont mislead your customers with an inaccurate product description. Make sure they know exactly what it is theyre paying for. Even if the content is good, a misrepresentation can discourage any chance of turning a one time sale into a  repeat customer. Is the amount of value provided equivalent to the amount of money spent? So lets say youre charging upwards of $300 for a step by step 200 page guide on  how to build a membership platform. Now, if this guide only copy and pastes different articles from other industry leaders, is it really worth $300? If this information can easily be found online, you shouldnt be charging an arm and a leg for content regurgitation. Did I consult top experts in this  area of knowledge? If not, does my information  accurately compliment  the thought patterns of industry leaders?   Did you milk the industry for all it was worth? For example, lets say youre releasing an info product on content marketing. Did you consult with well respected  thought leaders? If not, are you yourself an expert on this topic? It never hurts to cause a little controversy by choosing an unpopular stance, but just make sure your point of view  doesnt make you look like a fool. You dont necessarily need to mimic top leaders, but you also need to build authority by acknowledging their perspective. Am I maxing out my promotional channels? If youre hoping to attract millennial purchasers, you could  potentially promote your info via Facebook and text marketing.  Now, if youre hoping to attract seasoned white collar professionals, head over to LinkedIn. No matter what, dont sell yourself short. Dont  use an outdated or irrelevant promotional channel, as this will shortchange your product selling potential. Before you even start assembling your content, know your customer and what marketing channels they prefer. I personally suggest tapping into the info  product industry. Your products dont have to revolve around marketing, branding, or even business. Ask yourself: what am I passionate about? What do I consider myself an expert in? And then  start developing content based on that answer.