When It Comes To Digital Marketing Skills, Colleges Arent Cutting It

When It Comes To Digital Marketing Skills, Colleges Arent Cutting It By now, were all well awarehow rapidly technologyis changing the world we live and work in. While its pretty much impossible to avoid theinfluence of techinanyfield, there are certain industries where its impact is mora keenly felt than others like digital marketing.As a professional in this field, it can be pretty difficult to keep up with all the technological changes this industry is experiencing on a day-to-day basis. And these constant evolutions can seem even mora challenging to someone whos been out of the workforce for a few years and isnow looking to reenter it, especially.Astudyreleased by the Digital Marketing Institute confirms the existence of a skills gap in this industry. Testing over 900 marketing professionals in the U.S., U.K., and Ireland for digital marketing competency, their research found that a shocking 92 percent majority failed to qualify for even entry-level expertise. This, when more tha n half of respondents deemed themselves fairly competent at digital marketing in a self-assessment. Meaning? A majority of these marketers are lacking in the most current, relevant skills but they dont perceive themselves to be.Why exactly is this the case? Partly, its due to a lack of understanding and urgency within companies themselves. Though 63 percent of U.S. marketers surveyed (and a similar majority in the U.K. and Ireland) said that becoming more digitally focused will be crucial to their company within the next two years, digitaltraining programsand initiatives within many companies continue to remain subpar, if they exist at all. Only 18 percent of U.S. organizations were found to provideessential training support, causing 59 percent of American marketers to cite a sense of anxiety.New skills continue to be required in this highly evolving industry, and at an increasingly frequent rate. But if most employers arent making the effort to keep their workforce technologically up-to-date and relevant, neither are traditional education institutions. Bruce Cleveland, co-founder of themicro-education company GreenFig, explainedfruchtwein traditional education programs are not equipped to provide the hands-on and work-related experience students need to master geschftsleben application software and business science. Industry requirements and business applications change so rapidly that by the time a new curriculum is peer-reviewed and approved, it is already out of date and few university professors have current industry experience or are skilled in the use of business application software.Offering courses and micro-degrees in applied business science subjects (like digital marketing), GreenFig is one of the education startups looking to close the skills gap a lack of technology preparedness is creating. Stepping in where more established higher education institutions and businesses themselves are failing, the goal is to make students as job-ready and marke table as possible by providing current, of-the-moment training in accelerated doses, something GreenFigs founders plan to explain in greater detail at twoupcoming luncheon eventsin New York (June 22) and San Francisco (June 23).When it comes to boosting ones relevancy in digital marketing, there are multiple groups of people who could stand to benefit, GreenFig CEOLibby Unger explained.College students can augment their liberal arts education and move their resume to the top of the list for high demand business science jobs, she said. Professionals can prepare for a career shift into a new field, return to the workforce with relevant business science skills, or simply upskill to stay relevant. And, a veteran can accelerate his or her transition into the civilian workforce.The digital in marketing certainly isnt going anywhere. The real question is are you?Fairygodboss is committed to improving the workplace and lives of women.Join us by reviewing your employer